Minnesota Beef Farmers and Ranchers recognize retailers and foodservice partners play a valuable role in helping educate and promote beef to consumers, the Minnesota Beef Backer program recognizes the outstanding achievements of our partners in these two sectors.
What is the Retail Beef Backer Program?
The prestigious Retail Beef Backer award recognizes those retailers who have executed outstanding beef promotion and education to market and merchandise beef in Minnesota.
What is the Foodservice Beef Backer Program?
The prestigious Foodservice Beef Backer award recognizes those in foodservice who display outstanding creativity of beef on their menu, use of new cuts of beef, quality of beef products and menu share of beef, as well as, marketing communications and wait staff training programs.