meet our team


We take pride in working on behalf of our Minnesota beef farmers and ranchers. 

Our focus is to plan and execute beef education, research and promotion in order to help guide you towards the best beef eating experience. 


If you have beef checkoff questions, Karin can answer all of them plus more. Karin is responsible for budget, staff and checkoff program oversight. She serves as a spokesperson for the beef industry and beef checkoff with consumers and media, while also directing all research projects.

Besides being a boss behind her desk, Karin is also a boss behind the grill. She enjoys mom life with her husband and three kids, and loves donuts more than anyone we know.


Royalee rhoads

If your talk is retail and merchandising, Royalee speaks your language. Royalee is responsible for communications with beef retail and foodservice partners, as well as providing leadership and coordination of our local producer promotion program. Royalee serves as a key representative at trade shows and retail events.

Royalee is a cast iron aficionado who enjoys trying new things and exploring new places. As a K-State alum, she still passionately bleeds purple.

 director of industry relations

Becky Church

If you're looking for a creative eye, Becky is your go-to gal. Becky executes our consumer communications strategy to reach a defined target audience through digital maintenance, social media management and community programs. She leads all advertising and promotional efforts through earned and paid media, consumer outreach and industry events.

Becky loves photography, baking and attending livestock shows. Although she never misses a daily workout, twist her arm, and she'll never say no to chocolate.

 Communications director

Katie davis

If you prefer numbers over words, Katie is your match. Katie is responsible for coordination of our beef checkoff collections and compliance. She provides administrative and program support to our Board of Directors and staff through general bookkeeping and accounting efforts. 

Katie loves summer nights on the lake, baking and spending time with her husband and baby girl. She is the only one of us who did not grow up raising cattle, but she jumped head first into farm life by marrying a dairy farmer.



Cattle handling and care is her passion, and Beef Quality Assurance is the name of her game. Ashley is responsible for providing leadership and coordination to our Beef Quality Assurance and Dairy Beef Quality Assurance programs.

Ashley enjoys cooking and farming with her husband, daughter and son, also known as "the 5-year-old cattle feeder" online.



If you're looking for a nutrition guru, Renee is the one. Renee holds her PhD, is a University of Minnesota professor and a key nutrition spokesperson with consumers and media. She is passionate about research and sports nutrition.

Renee loves cooking, traveling and watching movies with her husband. Even though she loves sports nutrition and considers spinach as her comfort food, you better believe she occasionally enjoys a homemade chocolate molten lava cake.