Farmers & Ranchers
What is the Checkoff?
The Beef Checkoff is a producer-funded marketing and research program designed to increase demand for beef. The Checkoff acts as a catalyst for change and is designed to stimulate beef sales and consumption through a combination of initiatives including consumer advertising, research, public relations, and new product development.
Local Beef Directory
If you are currently selling beef to the public, add your business to our directory to assist prospective customers in finding you.